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Apple’s iPad Coming to AT&T Stores on October 28

DALLAS and CUPERTINO, California—October 14, 2010—AT&T* and Apple® today announced that all three iPad™ Wi-Fi + 3G models will be available at more than 2,200 AT&T Stores starting Thursday, October 28. AT&T will offer customers 3G pre-paid data plans for iPad, complete with Apple’s easy on-device activation and management. All iPad data plans are available without a term contract and include unlimited access to AT&T’s 23,000+ domestic Wi-Fi Hot Spots.

“We can’t wait to showcase the amazing features of iPad Wi-Fi + 3G in our stores across the country just in time for the holidays,” said Glenn Lurie, AT&T President of Emerging Devices, Resale and Partnerships, AT&T Mobility and Consumer Markets. “With our breakthrough iPad data plans starting at just $14.99 and access to AT&T Wi-Fi Hot Spots around the country at no extra cost, our customers will have the best of both worlds.”

“We look forward to expanding the reach of iPad, allowing even more customers to experience the magic of iPad for themselves,” said Tim Cook, Apple’s COO. “As we approach the holiday season, we are very happy that customers will now be able to buy iPad Wi-Fi + 3G at AT&T Stores.”

iPad allows users to connect with their apps and content in a more intimate, intuitive and fun way than ever before. Users can browse the web, read and send email, enjoy and share photos, watch HD videos, listen to music, play games, read ebooks and much more, all using iPad’s revolutionary Multi-Touch™ user interface. iPad Wi-Fi + 3G models are just 0.5 inches thick and weigh just 1.6 pounds—thinner and lighter than any laptop or netbook—and deliver up to 10 hours of battery life for surfing the web on Wi-Fi, watching videos or listening to music, and up to nine hours of surfing the web using a 3G data network.**

Apple’s App Store℠ offers iPad users access to the world’s largest catalog of apps with over 280,000 apps, and more than 30,000 iPad specific apps in 20 categories including games, business, news, sports, health, reference and travel. With Apple’s iBookstore℠, the best way to browse, buy and read books on a mobile device, iPad users have access to more than 100,000 books from major and independent publishers.

Pricing and Availability
All iPad Wi-Fi + 3G models will be available beginning Thursday, October 28 in AT&T Stores across the US for a suggested retail price of $629 for 16GB, $729 for 32GB and $829 for 64GB. Domestic data plans for iPad are priced at $14.99 per month for 250MB and $25 per month for 2GB with no term contract. Both plans include unlimited access to AT&T’s 23,000+ domestic Wi-Fi Hot Spots.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

**Battery life depends on device settings, usage and other factors. Actual results vary.

AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Mark Siegel
AT&T
mark.a.siegel@att.com
(404) 986-1803

Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

NOTE TO EDITORS: For additional information visit Apple’s PR website, or call Apple’s Media Helpline at (408) 974-2042.

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, Multi-Touch, App Store and iBookstore are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

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